Amy Grant - That’s What Love Is For

I don't know if this helps but the single wouldn't be an LP edit. It was a completely different mix. Much more urban.

Interestingly, the music video contained the album mix because there's an electric guitar soloist playing along in the music video, and only the album mix features an elec guitar solo!

Hello, Aaron.

Going by memory only, the promo CD had the single mix, the LP edit, the LP version and a longer single mix.

The Amy Grant 'Smash Hits' promo sampler contained both the 'LP Version' & the 'Single Mix' (I do own this promo).

Andy

aaronk wrote: Was there, perhaps, a promo CD with the LP Edit?

Yes there was, Aaron, and here are the details:

-Amy Grant-"That's What Love Is For" (75021 7233 2)
1-Single Mix (listed 4:22; actual 4:21)
2-LP Edit (listed & actual 4:02)
3-Extended Single Mix (listed 4:53; actual 4:52)
4-LP Version (listed & actual 4:16)

I came across an interesting promo for "That's What Love Is For," so I thought I'd pick it up. Some background about its release (from Wikipedia):

At the time of Heart in Motion's release, Grant was represented by two record labels, something of an anomaly in the industry. A&M Records marketed her music to mainstream radio and secular retailers. Word Records marketed her music to Christian radio and Christian retailers. While A&M launched Heart in Motion with "Baby Baby" as its debut single, Word Records chose not to market that song to Christian radio. Instead, Word opted to introduce the album to the Christian market with "Hope Set High", a less glitzy song with explicitly Christian-themed lyrics and references to Jesus. A&M did not release or market "Hope Set High" to mainstream radio.

The second single released to pop radio was "Every Heartbeat," while Myrrh/Word Records selected "That's What Love Is For." The back insert says "from the album 'heart in motion' available in march," indicating that this single was released prior to the album. It's a 3-track disc with just the LP version and two radio spots.

Myrrh 9010807150
1. That's What Love Is For (listed & actual 4:16)
2. :60 Radio Spot
3. :30 Radio Spot

As far as I know, the version on this disc is simply the LP version. Nothing too exciting for Pat's database, but I thought it was at least worth sharing.

I agree that I never heard the "Single Mix" on my local top 40 stations. I think this was a case where the LP Edit got a majority of the airplay.

Michaeldila,

I am sure. I listened to 95.5, Z100 and 106.7 (and later WKTU, which was awesome back then!) as well.

It is possible both mixes were played, but the LP Edit has that 15 second intro which makes it instantly memorable. No objection to both being the hit version (hey it's the 90's and there are like 10 versions of every song!)and the LP Edit is on the CD single, which gives it more credence.

When I listen to the Single Mix I cringe. Talk about slow and drawn out! The LP Edit is a more pumped up exciting mix. If I was at radio then I would choose it.

In 2018 both Michael W. Smith and Amy Grant would find it near impossible to have these hits in the top 10 nevertheless the top 100 now. It was a different time.

Well, the LP version is the flip side of the cassingle,
so I think either could legitimately be considered the
"45 version" as well.

In L.A. I believe I heard the single mix of "That's What Love Is For" on KIIS-FM. I strongly dislike that mix. I agree with others that the LP mix is much better. But KIIS has been much more urban leaning since at least the '90s, so it didn't surprise me that they played the single mix and not the album mix, as it fit their sound more.

VWestlife wrote: Does anybody know what was edited in the LP Edit?

The guitar solo was completely eliminated and it may have
had an out of sequence edit before they removed the solo.
Just going from memory, though.

Interestingly, the music video contained the album mix because there's an electric guitar soloist playing along in the music video, and only the album mix features an elec guitar solo!

There's another version of the video that has the Single Mix. It's on her Greatest Hits 1986-2004 DVD. I'm almost certain I saw it on VH1
at the time.

I've got to respectfully disagree with most of the comments about the LP Mix vs. the Single Mix. I was never really a big fan of the LP Mix as it
seems slow and more focused on the strings part of it. The Single Mix has more of a nice, steady groove and flows better into the chorus IMO. I
seem to recall both versions having airplay on stations around here, but I think the Single Mix had more overall play. I know I heard the LP Mix on
one particular AC Station at the time, which is the first time I had ever heard that mix and was shocked by how different it was.