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Archies-"Sugar, Sugar"

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Yah Shure View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Yah Shure Quote  Post ReplyReply Direct Link To This Post Posted: 04 June 2008 at 7:52pm
I have a second stock copy of "Sugar, Sugar" (deadwax machine-stamped XYKM-3908--2S) that sports the usual RCA font, but it, too is mono. The label is a deeper orange, and the Calendar logo is purple, rather than the pink on the copy posted above with the title listed first. Hykker, the first copy is definitely an RCA pressing (machine-stamped deadwax XYKM-3908--4S) so they may have run short on Calendar labels and had them printed elsewhere.



Calendar's first five 45s were by Steve Lawrence, Eydie Gorme and Steve Lawrence and Eydie Gorme. Numbers 1006-1008 were all Archies: "Bang Shang-A-Lang," "Feelin' So Good" and "Sugar, Sugar." #1009, the Archies' "Sunshine," came out on Kirshner in 1970, after two 5000-series Archies singles had already charted. Other odd Kirshner numbers included 1010 (Ron Dante), 1011 (Carr & Co.), and 1012 (James Darren.)

Perhaps the label name and numbering confusion stemmed from Kirshner's expansion into television, which was more likely the reason the Calendar name was phased out in favor of one more suitable for Kirshner's expanding corporation (and his own increased visibility.) Maybe Don was looking for the kind of unified brand identity that Dick Clark had successfully established with Dick Clark Productions.

The only non-Archies Calendar/Kirshner 45 from the RCA period that I still hear on the radio (XM's '50s channel) is "Rainy Day Bells" by The Globetrotters, the other 'toon group on the label. It may have been a 1970 record, but it sure fits the format.

Edited by Yah Shure
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AndrewChouffi View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote AndrewChouffi Quote  Post ReplyReply Direct Link To This Post Posted: 05 June 2008 at 7:17am
Hi people,

Does anyone out there involved with Top-40 radio in the Summer of '69 know an answer to this question?

How could a picture-perfect pop record such as the Archies "Sugar Sugar" need 6 weeks of 'Bubbling Under' to make its first week of the Hot 100?

Was it not promoted at radio for its first two months? Was the Archies cartoon off the air during the summer so radio (initially) dismissed the song? Was radio desperately trying to artificially limit the amount of Bubblegum-flavored records coming through the pipeline and almost sabotaged this classic?

Anyone have the real story?

Andy
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Post Options Post Options   Thanks (0) Thanks(0)   Quote aaronk Quote  Post ReplyReply Direct Link To This Post Posted: 02 December 2018 at 2:56pm
I noticed that "Sugar, Sugar" on Fun Rock is mastered from vinyl. Pat, you may want to make a note of this in the database.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote EdisonLite Quote  Post ReplyReply Direct Link To This Post Posted: 09 December 2018 at 12:56pm
Originally posted by AndrewChouffi AndrewChouffi wrote:

Hi people,

Does anyone out there involved with Top-40 radio in the Summer of '69 know an answer to this question?

How could a picture-perfect pop record such as the Archies "Sugar Sugar" need 6 weeks of 'Bubbling Under' to make its first week of the Hot 100?

Was it not promoted at radio for its first two months? Was the Archies cartoon off the air during the summer so radio (initially) dismissed the song? Was radio desperately trying to artificially limit the amount of Bubblegum-flavored records coming through the pipeline and almost sabotaged this classic?

Anyone have the real story?

Andy


Wow, I had no idea it bubbled under for 6 weeks. That's crazy. I'd like the answer to this, too. I wonder if this holds a record - in terms of any song that was the #1 song of the year, or #1 for at least 4 weeks, has there ever been one that bubbled under the hot 100 for 7 or more weeks??
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Post Options Post Options   Thanks (0) Thanks(0)   Quote AndrewChouffi Quote  Post ReplyReply Direct Link To This Post Posted: 10 December 2018 at 9:11am
To EdisonLite:

Yes, "crazy" is the word!

I remember when I first received an early Whitburn "Bubbling Under" book I read it like a novel and I didn't notice any other hits that ultimately had that type of trajectory! That's why I'm still looking for some "lived thru it" opinion.

there have certainly been some smashes that were on the Hot 100 for quite a while before breaking into the top-40, but to bubble under the Hot 100 for six weeks and then a smooth climb to #1 is uncommon, to say the least!

Andy
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PopArchivist View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote PopArchivist Quote  Post ReplyReply Direct Link To This Post Posted: 10 December 2018 at 8:02pm
Andy,

I don't think any song had that trajectory and got to #1 eventually. I know some songs have come in at 90's chart position and then shot up to #1 the next week, but no one outside this song stayed below the Hot 100 for 6 weeks and eventually made it to #1. A record that probably won't be broken.

Edited by PopArchivist
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Santi Paradoa Quote  Post ReplyReply Direct Link To This Post Posted: 10 December 2018 at 8:43pm
This is the very first 45 I ever purchased with my own cash. I was eight years old. Had no idea it bubbled under for six weeks either. Still my all time favorite song even five decades later. Best three minute pop tune ever.
Santi Paradoa

Miami, Florida
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Paul Haney View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Paul Haney Quote  Post ReplyReply Direct Link To This Post Posted: 11 December 2018 at 4:41am
Just a quick clarification.

"Sugar Sugar" actually Bubbled Under for 5 weeks (not 6)
before hitting the Hot 100.

It debuted on Bubbling Under on 6/21/69. Here's the
chart action: 124, 123, 110, 102, 101.

It's certainly unusual for an eventual #1 hit to Bubble
Under for so long. Off the top of my head, I remember
"The Night The Lights Went Out In Georgia" by Vicki
Lawrence Bubbled Under for 4 weeks before hitting the Hot
100.

Since I was only 3 years old at the time, I can only
speculate as to why "Sugar Sugar" took so long to catch
on. Looking at the radio charts posted in ARSA, it
appears that the song took awhile to build. By the end of
July 1969, it was starting to hit the Top 10 and really
exploded around the middle of August. I'd have to guess
it was a combination of smaller label, no real group and
a glut of bubblegum records that all contributed to the
slow start.

Edited by Paul Haney
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AndrewChouffi View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote AndrewChouffi Quote  Post ReplyReply Direct Link To This Post Posted: 11 December 2018 at 6:28am
To Paul Haney:

Thank you for your input!

I just pulled out my old RR 'Bubbling Under The Hot 100 1959-1985' book to refresh in my mind the chart action of "Sugar Sugar". You're right, "Night The Lights Went Out In Georgia" is also an anomaly.

I've kept that old 'Bubbling Under' book because it's the only Whitburn book I know of that has that "Hot 100 Bound" section!

Andy
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Hykker Quote  Post ReplyReply Direct Link To This Post Posted: 11 December 2018 at 7:36am
Originally posted by Paul Haney Paul Haney wrote:

I'd have to guess it was a combination
of smaller label, no real group and a glut of bubblegum
records that all contributed to the slow start.


I'm not sure that "smaller label" was much of a factor,
given that Calendar was distributed by RCA at the time.

One other possibility that you didn't mention was
corporate group policy. I don't know if it was a
company-wide policy or not, but WRKO in Boston, one of
the more influential stations in New England at the time
played almost no bubblegum. Even big hits like "Simon
Says" or "Yummy Yummy Yummy" were absent from their
surveys. It may have taken a lot of "persuading" by the
RCA promo reps to get the song on the bigger stations.
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