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Airplay hits that missed the Hot 100

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aaronk View Drop Down
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    Posted: 12 November 2013 at 12:26am
As I was looking at some charts this evening, I noticed something kind of odd to me. I came across some top 40 airplay hits from the 2000s that only bubbled under in Billboard.

Take, for example, "In My Pocket" by Mandy Moore. This song went to #20 in Radio & Records, so it was surely getting a significant amount of airplay. It only bubbled under at #102 in Billboard, though. Why is that? Were sales so abysmal that it actually prevented it from cracking the top 100?
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Paul Haney Quote  Post ReplyReply Direct Link To This Post Posted: 12 November 2013 at 7:23am
Aaron, I think there were a couple of factors going into those situations:

1) Several of those songs weren't commercial singles, so they got no sales points.

2) The airplay for many of those songs was limited to CHR stations (and there were fewer pure CHR stations). Since December of 1998, the Hot 100 has included all radio formats. This has been a huge benefit especially to Country songs. Basically, the Top 20 Country songs in any given week could get on the chart with zero pop radio airplay, thereby forcing other songs (like Mandy Moore) off the Hot 100.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote aaronk Quote  Post ReplyReply Direct Link To This Post Posted: 12 November 2013 at 9:31am
But in the Whitburn book, "In My Pocket" does not have the [AIR]
indication next to it. This is the case with a few songs I checked--very
low (or no) Hot 100 peak, but did get significant CHR airplay, and no
[AIR] in the book.

Edited by aaronk
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Paul Haney Quote  Post ReplyReply Direct Link To This Post Posted: 12 November 2013 at 9:49am
Actually, I think my point #2 above had more to do with it than point #1. By that time, sales points were much less of a factor on the charts, but it still helped to have a commercial single to chart.

The Hot 100 dated December 5, 1998 is when the big change occurred, allowing airplay-only hits onto the chart. As I mentioned, that was also when Billboard incorporated airplay from all the radio formats into the Hot 100, so all of a sudden you had Country occupying about 20-25% of the Hot 100 every week, thus forcing some of the lesser-played CHR hits onto the Bubbling Under chart, instead of the Hot 100. The best chance those CHR hits had is if they also got played on other formats such as Hot AC, etc.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote aaronk Quote  Post ReplyReply Direct Link To This Post Posted: 12 November 2013 at 9:54am
Paul, I edited my post above, because I answered my own question.
Please see my edited reply, because I thought of another thing that
was odd to me.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Paul Haney Quote  Post ReplyReply Direct Link To This Post Posted: 12 November 2013 at 11:05am
Originally posted by aaronk aaronk wrote:

But in the Whitburn book, "In My Pocket" does not have the [AIR]
indication next to it. This is the case with a few songs I checked--very
low (or no) Hot 100 peak, but did get significant CHR airplay, and no
[AIR] in the book.


The [AIR] symbol is for those songs that made the Hot 100 Airplay, but were ineligible for the Hot 100/Bubbling Under charts because there was no commercial single (ex: "Don't Speak" by No Doubt). As of 12/5/98, that symbol was no longer needed because airplay-only cuts were now allowed to chart.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote aaronk Quote  Post ReplyReply Direct Link To This Post Posted: 12 November 2013 at 12:44pm
Originally posted by Paul Haney Paul Haney wrote:

The [AIR] symbol is for those songs that made the Hot 100 Airplay, but were ineligible for the Hot 100/Bubbling Under charts because there was no commercial single (ex: "Don't Speak" by No Doubt). As of 12/5/98, that symbol was no longer needed because airplay-only cuts were now allowed to chart.

Ahhhh, okay! That makes much more sense.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote aaronk Quote  Post ReplyReply Direct Link To This Post Posted: 12 November 2013 at 12:52pm
Does Record Research or any publisher offer a book that compiles airplay data? As a former radio guy, I've always been disappointed that there isn't a book similar to the Pop Annual for either Billboard Hot 100 Airplay or Radio & Records CHR. Possibly new book for Mr. Whitburn?
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Paul Haney Quote  Post ReplyReply Direct Link To This Post Posted: 12 November 2013 at 1:22pm
Originally posted by aaronk aaronk wrote:

Does Record Research or any publisher offer a book that compiles airplay data? As a former radio guy, I've always been disappointed that there isn't a book similar to the Pop Annual for either Billboard Hot 100 Airplay or Radio & Records CHR. Possibly new book for Mr. Whitburn?


Now that we've done books on Record World and Cash Box, we're kicking around the idea of doing either Radio & Records, Gavin and/or Variety sometime in the future. Stay tuned...
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Post Options Post Options   Thanks (0) Thanks(0)   Quote aaronk Quote  Post ReplyReply Direct Link To This Post Posted: 12 November 2013 at 2:13pm
Nice! If it doesn't come to fruition, I'd like to make a suggestion for future Pop Annual / Top Pop Singles books.

For songs that WERE eligible for the Hot 100 but did NOT have a commercial single, would it be possible to include a different symbol? There probably aren't too many of these songs, but it doesn't seem fair to assign a peak of #102 for a song that cracked the top 20 in airplay without any sort of explanation.

Edited by aaronk
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