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Non-Radio Hits and Promotional Singles

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JL328 View Drop Down
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    Posted: 20 September 2012 at 2:45pm
I'm afraid that this question may come across somewhat convoluted, but hopefully I can ask it in a way that makes sense...

I don't how many of you still actively follow the Billboard charts or pay attention to new music. I get the feeling that I'm a little bit younger than most of you and so I still have a passing interest in new music.

Since the onset of the iTunes/digital download age, a ton of songs have hit the Billboard Top 40 with zero airplay based simply on the strength of their digital downloads. Many of these songs have heavy downloads, debut high, and then disappear from the chart entirely within two weeks.

It seems that these songs fall into a few different categories:

1) Promotional singles that are released to iTunes/Amazon prior to the release of the actual album. An example would be the original version of "You're Not Sorry" by Taylor Swift and "Die in Your Arms" by Justin Bieber.

2) Bonus Tracks from Deluxe Versions of popular CDs that are released on a certain day and hit the Top 40 all at once. An example would be "Jump Then Fall" by Taylor Swift from the Platinum Edition of "Fearless."


3) Charity singles or live performances from special events like the Grammys, Idol Gives Back, Hope for Haiti Now, and Artists Stand Up to Cancer. Examples would be "Cry Baby Cry/Piece of My Heart" by Joss Stone and Melissa Etheridge and "I'll Stand by You" by Carrie Underwood.

4) Songs from TV shows (i.e., Glee). Examples would be all of the songs from Glee and the remixed version of "You're Not Sorry" by Taylor Swift from CSI (which I believe to have been the "hit version" when the song hit the Top 40 for the second time?).

5) Live songs or promotional singles from live singing competitions like American Idol and the Voice. Examples would be "I Still Haven't Found What I'm Looking For" by David Cook, "You Give Love a Bad Name" by Blake Lewis, and "Imagine" by David Archuleta.

I understand that I need to get out more but I'm kind of fascinated by these "one-week wonders." They are all Top 40 Hits that never appeared on the radio and were soon forgotten (if they were ever known in the first place). Further, none of the songs in Categories #3 and #5 ever appear on CD. In fact, many of the "hits" in those two categories (the charity songs, the Grammy songs, and the American Idol songs, for example) are quickly pulled from iTunes and Amazon and are not even available in any format any more.

The songs that fit into Categories #4 and #5 are well-known and easy to compile. But does anybody have a complete list of the songs that fit into Categories #1, #2, and #3?

For instance, I know that artists like Taylor Swift and Miley Cyrus released songs from upcoming albums that were gobbled up digitally, hit the Top 40, and then immediately fell off. If anybody cares about Justin Bieber, he seems to have had some songs that did the same as well. Although some of these songs were later released as "singles" and re-charted, some never found their way to radio.

Further, regarding Category #2, I know that Taylor Swift had about six songs from the Platinum Edition of "Fearless" hit the Top 40 all in the same week when it was released. I'm guessing a whole bunch of people jumped on to iTunes and bought the new songs they did not have? Did this happen with other artists as well?

Regarding #3, I know there was the Grammy renditions of "Across the Universe" and "Cry Baby Cry/Piece of My Heart." There was also the Carrie Underwood "Idol Gives Back" songs and the Hope for Haiti Now songs. Any others? Also, does anybody have any idea why all of these songs are no longer digitally available?

I know that many of you have no interest in current music but I was wondering if anybody had a list of these "one-week wonder" Top 40 hits. Much appreciated if so... otherwise, thanks for reading.

Oh, and if anybody was wondering, this post was inspired by the song "Ronan" by Taylor Swift which is currently on the Billboard Top 40 and seems to fit well within Category #3. It seems to be a charity single that nobody has ever heard and which is receiving no airplay. People love Taylor Swift though. So, it debuted at #16 last week. Fell to #36 this week. Next week, it will likely be gone?

Edited by JL328
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Hykker View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Hykker Quote  Post ReplyReply Direct Link To This Post Posted: 20 September 2012 at 5:48pm
I'm not completely sure what you're asking, but I'll take a guess and say that you're wondering if anyone's compiled a list of songs that made the Top 40 (Billboard?), but received little or no airplay. If that's your question, I'd say the answer is "probably not".

Even though I'm in my early-ish 60s I still listen to CHR/Hot AC radio, though I don't really follow chart positions. Occasionally I'll listen to AT40, and am surprised at the number of 6+ month old songs on the chart...many of which don't even get much airplay as recurrents on the stations I listen to. If I look at the Mediabase charts at fmqb.com, I'll generally recognize ~50% of them...and these are, by definition being played since it's an airplay-only chart. Don't blame ya for not knowing most of the charters that were sales only.


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aaronk View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote aaronk Quote  Post ReplyReply Direct Link To This Post Posted: 20 September 2012 at 6:26pm
I do still listen to a TON of current music. I'm 33 and run a DJ company,
so it's important for me to stay up on the new music. Even if it wasn't my
job, I do enjoy all the new CHR/Pop/Hot AC hits.

Having spend many years in broadcasting, I've always tended to look at
the airplay charts regularly for what's hot. Frankly, I think that today, the
top 20 on the Hot 100 and the top 20 on Mediabase are probably very
similar, but there are those "sales only" songs that sneak into the upper
reaches of the charts for short periods, as JL328 brings up.

Correct me if I'm wrong, but our good friend Paul Haney and the folks at
Record Research would include these songs in their fine publications, no?
It wouldn't be hard to recognize them when looking at the "weeks on
chart" column in the book. The only downside, though, is that by the time
the books were published, those songs may be no longer available for
purchase :(
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Todd Ireland Quote  Post ReplyReply Direct Link To This Post Posted: 20 September 2012 at 7:25pm
JL328:

Are you a subscriber to Pat Downey's Top 40 Music on Compact Disc database? If so, there's a way you may be able to obtain a list of some entries for items #3 through #5 on your list... If you go to the TITLE SEARCH page, follow these steps:

1) Next to YEAR RANGE: type "2005" and "2012", respectively, in the blank fields.

2) Next to ON CD:, click the "N" option button.

3) Click the SEARCH button.

You should then see a list of Top 40 hits from this time period, many of which received little to no radio airplay, that have never appeared on a domestic full-length CD release. As for compiling a complete and comprehensive list of the Top 40 singles you're looking for, I'm afraid you may have little choice but to roll up your sleeves and sift through each individual weekly Billboard Hot 100 chart over the past eight years or so. :-( But the search tip I've provided should at least help give you a decent start.

Edited by Todd Ireland
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Post Options Post Options   Thanks (0) Thanks(0)   Quote aaronk Quote  Post ReplyReply Direct Link To This Post Posted: 20 September 2012 at 8:32pm
That's a great idea, Todd! Obviously it wouldn't provide an all-encompassing list, but definitely a great start.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Paul Haney Quote  Post ReplyReply Direct Link To This Post Posted: 21 September 2012 at 3:16am
Well, I'm 46 years-old and I still follow the new music every week. Part of my job is to enter ALL the new entries on the Billboard charts each week (I also listen to EVERY new Hot 100 & Bubbling entry). We don't designate the songs into "categories", but it is pretty easy to tell which ones are fueled by download sales only (the Glee Cast songs spring to mind). I don't have a solution as to how to get an actual list of just those songs, but you could (for instance) look at our latest Pop Annual (which includes 2011) and pretty easily pick out those songs you're looking for (I can spot several that peaked in the Top 40 in 2011 alone).
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JL328 View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote JL328 Quote  Post ReplyReply Direct Link To This Post Posted: 21 September 2012 at 5:16am
Thanks for the replies. This is all very helpful. Sorry for being confusing--- I had a feeling I would be.

I actually have compiled a list of these songs. I was more checking to see if anyone had a definitive list to compare.

Hykker, to answer your question, I guess what I'm really interested in is a list of the songs that hit the Top 40 and the Digital Songs chart but never touched the Radio Songs chart. So, it's a little narrower than just songs that hit the Top 40 with little to no airplay. To put it in a more abstract way, I'm looking for a list of the songs that (1) hit the BB Top 40; (2) were released as digital downloads; (3) were never released to radio; and (4) which had non-traditional chart runs, debuting one week based solely on downloads and then disappearing shortly thereafter.

Todd, I do subscribe to the database and use it often. I honestly had not thought to do the "no cd" search even though that seems painfully obvious in hindsight. Doing so provides a very good list but there are some songs that are not in the database. For instance, the two grammy songs, "Cry Baby Cry/Piece of My Heart" and "Across the Universe" aren't there. Also, I'm not sure if it's just a mis-entry, but it doesn't capture "Hallelujah" by Justin Timberlake feat. Matt Morris as "not on CD" even though that song is in the database and not available on CD (or even digitally anymore). Conversely, the search captures a number of songs that were (I believe) released to radio and had more traditional chart runs, but which were otherwise available only as digital downloads (or on foreign albums). This includes some songs by T.I., Jay Sean, and Lil Wayne, for instance.

My interest in these songs started a few years ago when my wife told me that Carrie Underwood had done a rendition of "Praying for Time," a song that I love. I did a search for it only to find that the song had actually hit the Top 40 in 2008. Like you guys, I love music and love the charts and couldn't fathom how this had slipped under my nose. It appears that people downloaded the heck out of it after she performed it on American Idol but it was never played on the radio and never available on CD. Nonetheless, the downloads took it into the Top 40 for one week (maybe two). Even more frustrating was realizing that the song was not available anywhere, even digitally, any more by the time I was looking for it (which was probably still in 2008, to be sure). It had been pulled from iTunes, thus making it a "lost Top 40 hit" and fueling my obsession.

So, I started watching for these "one week digital download wonders" and was amazed at just how many there are nowadays. Every one of them seems to have a story behind the reasons people are donwloading it so much and every one of them seems to fit into one of those 5 very loose categories I outlined above.

I'm somwehat new here and don't post too often, but I absolutely love this website and the insight you guys provide. I'm not sure how much interest there is in music post-2000 or in this topic in general, but if anybody else does have an interest in this, I would be more than happy to type in the list that I had compiled.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote torcan Quote  Post ReplyReply Direct Link To This Post Posted: 21 September 2012 at 2:10pm
Interesting discussion. I'm sure we all have different opinions on this, but the charts (and music, for that matter) just aren't what they were. I really miss the "good old days". I'm not much of a fan of today's music - I feel like it's really difficult to find those diamonds in the rough - there's just very little that comes out each year that interests me. Rap and hip-hop have dominated the charts for years and I'm not a huge fan of either - but it seems we're stuck in this kind of rut with no end in sight.

As for the Hot 100, I've always followed it but don't like the way they're compiling it these days. When you look at records set - like David Cook debuting with 11 songs in one week, or Taylor Swift having 6 top 40 hits in the same week...or recent ones - L'il Wayne tying Elvis Presley for most Hot 100 appearances, or "Glee" - it's all bogus.

Up to the late '90s, if someone debuted with 11 songs in one week, it would be all 45 sales/airplay of songs released and promoted as singles. Now, these songs are hitting the charts as downloads that aren't really "singles". I wouldn't mind it so much if these songs were promoted as such - either by radio promos, physical sales or downloads of the intended single. If people are downloading each song on the album and these songs, which weren't even intended to be singles are charting for a week or two, it's a meaningless record, and when you look back at the "history" in the future, it's all distorted now.

I'm sure acts like the Beatles, Bee Gees, Michael Jackson, Madonna and probably Mariah Carey would have had the same success if these rules were in place then.

I really don't think anything should chart unless it's intended to be a "single" - not just an album track people download for a week or two then it disappears. Or even a "charity single" that you have no hope of ever finding a month after it's release.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote aaronk Quote  Post ReplyReply Direct Link To This Post Posted: 21 September 2012 at 3:49pm
Originally posted by torcan torcan wrote:

I'm not much of a fan of today's music - I feel like it's really difficult to find those diamonds in the rough - there's just very little that comes out each year that interests me. Rap and hip-hop have dominated the charts for years and I'm not a huge fan of either - but it seems we're stuck in this kind of rut with no end in sight.

During my time at Radio Disney (from 2003 to 2008), I didn't listen to the local CHR station on a regular basis. As such, there weren't many pop hits that became favorites of mine during that time period. Simply put, the songs were somewhat unfamiliar to me--I hadn't heard them enough to call any of them favorites.

Since then, I've spent a lot of time catching up on the last decade of music. There are a lot of great songs that have come out, and that still holds true today.

I do strongly disagree that rap and hip-hop dominate the charts. I just looked at the CHR top 20 (airplay), and the only songs that I would even consider to be hip-hop a "Whistle" by Flo Rida and "Pound The Alarm" by Nicki Minaj. Even that is a stretch, because both Flo Rida and Nicki Minaj sing on a majority of the songs (not rap). Dance music dominates the charts these days (at least on CHR radio), with most songs being 128 to 130 BPM.

Originally posted by torcan torcan wrote:

As for the Hot 100, I've always followed it but don't like the way they're compiling it these days. When you look at records set - like David Cook debuting with 11 songs in one week, or Taylor Swift having 6 top 40 hits in the same week...or recent ones - L'il Wayne tying Elvis Presley for most Hot 100 appearances, or "Glee" - it's all bogus...I really don't think anything should chart unless it's intended to be a "single" - not just an album track people download for a week or two then it disappears. Or even a "charity single" that you have no hope of ever finding a month after it's release.

I agree with you that the charts are not like they used to be, but it's not the fault of Billboard. This is simply the way we consume music today (no physical disc or tape to purchase), and the charts are simply reflecting that. I don't consider it to be "bogus," though. Sure, you may have some songs that have a decent peak position, but when you look at weeks on chart, that will tell you right away if it was a legitimate hit or not. It's easy to weed out those songs, should you choose to do so.

Edited by aaronk
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Post Options Post Options   Thanks (0) Thanks(0)   Quote MMathews Quote  Post ReplyReply Direct Link To This Post Posted: 21 September 2012 at 4:55pm
I too found this new digital era phenomenon of the
"quicky" charter for momentary hits very interesting.
I've actually discussed it with quite a few friends. I
got a few phone calls after that article about whomever
breaking the old record set by the Beatles or Elvis for
Hot 100 entries (was it the Glee cast?..not sure) ...
and of course my response was "ridiculous to even make
the comparison!!"   Apples (no pun intended..) to
Oranges... as pointed out above, the previous era
required promotion, airplay and a physical medium we had
to go to the store and lay down that dollar (or 2..or
3...or 4...).

Here in the digital world, i see a cool performance in
Idol, or a nice Glee cover and it's too easy to point,
click and DL. I might love this purchase for a week and
then forget about it. A few hundred thousand
"point/clicks" happened that same night for the same
reason and you have another one-week top 40 hit.

It is an interesting new catagory that may need a new,
separate record to follow...JL238 this might be a good
idea to start your own database or book!

Re: Aaron ... i agree with your statement about the
current top 40 chart not being dominated by rap/hip hop,
but from 2002 - approx 2009 i found that to be exactly
the case.   It was so skewed that way, to the extent that
i had lost faith in how they even compiled the chart
anymore. It got so i had little interest in the pop
chart, because it was missing "pop". (i.e. singing).
But i never stopped for a moment collecting new music! It
just happened most of my new music was not in the top 40.

I have discovered recently tho, that it's all different
now, a much, much better balance of new pop, rock,
alternative, dance, and hip hop going on, i am once again
finding it a more exciting time in pop...i can't keep up
with the new singles or bands i love, the above mentioned
Flo Rida tune included!
MM   
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