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What Was The Major Labels Logic Behind...

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Jody Thornton View Drop Down
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    Posted: 11 November 2008 at 11:28am
On some stock 45s, they used the radio edit, but others they used the LP version.

What was their rationale for putting on the radio edit in most cases, but in some others, they only placed the album version on the 45? Does anyone know if there was some formula applied here?
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Hykker View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Hykker Quote  Post ReplyReply Direct Link To This Post Posted: 11 November 2008 at 12:05pm
Sometimes there was a radio edit, a commercial 45 version and an LP version. "Money For Nothing" by Dire Straits immediately comes to mind. There were also many instances where the 45 was mixed differently than the album, despite being more or less the same length.

I'm sure the decision on what version to put on the commercial 45 was made on a case by case basis. Indeed, there are instances where you could buy 2 copies of the commercial 45 and get a different version on each. See the "Indiana Wants Me" thread.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote jimct Quote  Post ReplyReply Direct Link To This Post Posted: 11 November 2008 at 12:34pm
Jody, based on my many years inside the radio biz, I always got the impression that almost all of the recording artists strongly disliked ever having their songs edited at all. And once some of them reached "superstar" status (Elton John and Guns 'N Roses are two that immediately come to mind), they could/would then sometimes insist that their "longer" single releases not be edited at all. But radio is, first and foremost, a business, and running commercials was our sole source of revenue at that time. On the Top 40 side, we always preferred to at least have the option of playing a shorter edit of a song. Especially during morning drive, with all of our DJ comedy bits/news/traffic elements to also squeeze in. And, with stations always charging the highest ad rates of the day in the morning, (because the most folks would usually be tuning in), music simply is forced to become a lower priority then, for all of these reasons, for those who program the station (although usually not for the listeners, of course! :) ) Since the edited versions were created just about entirely for radio, the labels would often, although obviously not always, opt to issue commercial 45s with the song intact, especially for their "rock" acts. Most folks who liked a song enough to buy it (except for us strange geeks here on this Board, of course!) probably preferred to receive as long a version of a song for their money as possible. And it probably made any bands who were "plugged in" to this degree much happier as well, knowing that their fans were getting the "proper" version, and that the "hack jobs" done to their "Picassos" was limited to radio, whose concerns simply HAD to be adressed. Back in the day, no radio airplay meant no sales, no royalties, no success, no career, no nothing. That's my take, Jody. But we've got lots of other "radio types" here, and I encourage any/all of them to also chime in here as well.

Edited by jimct
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Post Options Post Options   Thanks (0) Thanks(0)   Quote bwolfe Quote  Post ReplyReply Direct Link To This Post Posted: 11 November 2008 at 1:30pm
To confuse things even more why did one single have an edit and maybe another have the full length version.
1985's "Freeway Of Love" by Aretha Franklin comes to mind.
"Signs" by Five Man Electrical Band,
"Killing Me Softly" by Roberta Flack,
"Give It To Me" by J. Geils Band, etc.
the way it was heard on the radio
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Post Options Post Options   Thanks (0) Thanks(0)   Quote eriejwg Quote  Post ReplyReply Direct Link To This Post Posted: 11 November 2008 at 2:16pm
Jim's detailed explanation is dead on. Nowadays, radio edits are not only for length, I think, but also content and lyrics.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Yah Shure Quote  Post ReplyReply Direct Link To This Post Posted: 11 November 2008 at 3:40pm
Jody, you used the words "major labels" and "logic" in the same sentence. You're much braver than I am. ;)

Originally posted by jimct jimct wrote:

Most folks who liked a song enough to buy it... probably preferred to receive as long a version of a song for their money as possible.


Very true, except for one major collective purchaser of commercial 45s: the jukebox operators. "Time is money" was just as applicable to them as it was to radio stations. The longer the song, the fewer the coins dropped into that box.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Hykker Quote  Post ReplyReply Direct Link To This Post Posted: 11 November 2008 at 4:37pm
Originally posted by Yah Shure Yah Shure wrote:


"Time is money" was just as applicable to them (jukebox operators) as it was to radio stations. The longer the song, the fewer the coins dropped into that box.


Not to mention mechanical difficulties of the jukebox record changers being able to play really long singles. There also was the issue of level...by necessity the longer the song, the lower the level it was cut at. Not an issue in radio where air chain processing made up the difference, but in a restaurant, pool hall, etc. some of these songs would be nearly inaudible.

Originally posted by eriejwg eriejwg wrote:

Jim's detailed explanation is dead on. Nowadays, radio edits are not only for length, I think, but also content and lyrics.


There are also different mixes for different formats...a version with guitar mixed way down for an AC station, a rhythmic mix perhaps, etc. for songs the label wants to have become multi-format hits. This of course can backfire when someone hears a song they like on the radio & goes out & buys (or downloads) it and gets a totally different version.

Edits for content & lyrics aren't new either. The earliest example that immediately comes to mind is the mono side of the promo copy of Pink Floyd's "Money". Granted, these are more common today, especially with hip-hop/rap and altrock tunes.

Edited by Hykker
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Jody Thornton View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Jody Thornton Quote  Post ReplyReply Direct Link To This Post Posted: 11 November 2008 at 7:02pm
Originally posted by jimct jimct wrote:

That's my take, Jody. But we've got lots of other "radio types" here, and I encourage any/all of them to also chime in here as well.


LOL - actually I'm a former announcer myself, and I'm a radio geek too, so I fully understand the need in radio to have a short edit, given you need to fit in personality bits, spots, and what not.

Very nice to meet your acquaintance Jim.


Edited by Jody Thornton
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Jody Thornton
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Jody Thornton Quote  Post ReplyReply Direct Link To This Post Posted: 11 November 2008 at 7:09pm
There was another interesting point made about multi-format edits (some songs had a CHR mix and an AC mix). In those cases, they should have just placed the AC mix on the B-side - that would have made sense...lol!



Edited by Jody Thornton
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Jody Thornton
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Yah Shure Quote  Post ReplyReply Direct Link To This Post Posted: 11 November 2008 at 9:59pm
Originally posted by Hykker Hykker wrote:

Not to mention mechanical difficulties of the jukebox record changers being able to play really long singles. There also was the issue of level...by necessity the longer the song, the lower the level it was cut at. Not an issue in radio where air chain processing made up the difference, but in a restaurant, pool hall, etc. some of these songs would be nearly inaudible.

Take the 1992 American Pie unedited 45 reissue of Don McLean's "American Pie." On my Seeburg, it is substantially quieter than anything else on the jukebox. In a crowded cafe, it would go unheard, for all practical purposes.

Interestingly, in spite of the compromises caused by its 7:20 length (and because it was mono) the original Dunhill 45 of Richard Harris' "Mac Arthur Park" was still mixed with enough extra punch that it had more bass presence than the lackluster stereo LP mix.

Elsewhere on the Seeburg, I have a mid-'70s Motown Yesteryear series copy of the Four Tops' "It's The Same Old Song." This one was cut loud, of course, but whoever cut the reissue set the groove spacing too wide. The song ends up being cut too close to the label, and the Seeburg dutifully trips the change cycle at the exact same spot on the song, only seconds from the fade. Jukebox tripping points were set more on the aggressive side in order to avoid an endless ka-chunk ka-chunk ka-chunk...
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